- Seeing managers and employees as a whole is evident in successful collaborations and social commitments.

- The goal-oriented and collaborative work of our employees is our most valuable asset.

- We are aware of the relationship between qualifications, motivation, and company success; in other words, we encourage our employees to pursue a profession and develop their professions, considering them as part of our success.

- We must meet our customers' demands and find solutions to their problems.

- Our products should offer distinct advantages and benefits to customers, especially in terms of quality, technical design, variety, and accessibility.

- Our ideas and creativity secure our breakthroughs; in other words, we must continuously strive to find new thoughts and ideas and professionally implement their results.

- Our aim is to establish a long-term business relationship with our suppliers based on partnership. The precondition for this is competition in terms of quality, delivery service, price, and optimum problem-solving.

- We use all our strength to produce our products flawlessly and economically, to carry out their professional sales, and to deliver them reliably.

- We are aware of our responsibilities to the environment and society.